Details:

Breaking News was founded in 2004 by Grégoire Van den Ostende. Today, our small team of four communication experts, who share the same values with a focus on entrepreneurship, are completed by a broad network of independent specialists in various areas: copywriters web developers and marketers, media trainers and public affairs specialists.

Our conviction is that a corporate communication strategy can only become and remain effective if it matches the business objectives and if management and staff are fully committed.

However, the underlying communication strategy has to “come out” at crucial moments to break the news with relevant and convincing information.

The way to achieve this is by setting up a sustainable communication program, developing a long-term communication strategy that matches the business objectives, focusing on sustainable assets: authenticity – insights – people management – creativity – experience, aligning the external communication with the internal communication, the corporate identity and the culture of a company and finally, convincing the audiences of the strength, quality and sustainability of a company and its people, services and products.

In a further stage, sustainable communication offers:

• credibility by becoming a reference and source of relevant information
• stability and trust towards own people and external audiences
• more room for inspiration and creativity.

Founded: 2004

Employees: 4

Services:

Reputation management; ccommunication advice: helping companies and associations to define what to say, how, when, and to whom; copywriting: English, Dutch, French, Spanish, German; press relations: more than 15 years of expertise with Belgian press and international Brussels based correspondents; media training; crisis communication; internal communication and change management; lobbying/public affairs; and interactive consulting, design and development.

Industries:

Corporate, including crisis, communication management and product communication advice in various areas like luxury and lifestyle goods; travel; fashion; consumer IT; fast moving health consumer goods; food and beverage; trade associations; real estate; law firms; human resources; and health & environment.

Client List:

Carrefour
Cash Converters
Cewe Color
Comité Interprofessionnel du Vin de Champagne
Ghent Marriott
Park Office
Procter & Gamble
Salon Entreprendre – Ondernemen in Vlaanderen
Terratec Electronic
The Oitavos